Product Director, Regional Marketing, CAPLYTA

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Job Title: Product Director, Regional Marketing, CAPLYTA

Company Name:	Johnson & Johnson
Location:	Titusville, NJ
Position Type:	Full Time
Post Date:	04/29/2026
Expire Date:	05/29/2026
Job Categories:	Advertising/Marketing/Public Relations, Healthcare, Other, Executive Management

Job Description

Product Director, Regional Marketing, CAPLYTA
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at <a target="_blank" href="https://www.jnj.com">jnj.com</a>As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.Job Function: MarketingJob Sub Function: Product ManagementJob Category:ProfessionalAll Job Posting Locations:Titusville, New Jersey, United States of AmericaJob Description:Johnson & Johnson is searching for the best talent for a Product Director, Regional Marketing, Neuroscience franchise, supporting CAPLYTA®, located in Titusville, NJ. About NeuroscienceOur expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.This position is a critical part of the CAPLYTA® marketing team. The individual in this position will be responsible for developing assets for the field-based CAPLYTA® Thought Leader Liaison (TLL) team and supporting all regional marketing efforts. The Product Director will:<ul><li>Develop TLL content strategy ensuring it is aligned with overall brand strategy inclusive of the promotional medical education strategy and deploy all customer-facing assets for the TLL team</li><li>Develop and deliver training to elevate TLL competencies and engagement effectiveness</li><li>Identify new tools, technological capabilities, and insight-generation resources to increase TLLs customer engagement effectiveness</li><li>Leverage identified insights to develop and deploy new TLL resources for impactful customer engagement</li><li>Ensure coordination and collaboration across the Neuroscience Portfolio Brand, Franchise, and Medical Teams and CAPLYTA marketing team to maximize TLL effectiveness meet evolving business needs</li><li>Plan and deliver content for Regional Marketing Programming, including product theaters and other promotional medical education events, and partner with TLLs for execution at the local level</li><li>Identify strategic regional peer-to-peer and payor-related executional opportunities and determine regional advisory board needs to shape thought leader engagement approach, advance brand advocacy, and inform tactical execution</li><li>Evolve and manage overall TLL customer engagement selection to prioritize current and emerging national and local KOLs for optimized reach and frequency of engagement</li><li>Develop and manage all TLL performance reporting for quarterly business reviews and key insight generation</li><li>Manage overall TLL budget</li></ul>The Product Director, Regional Marketing must have strong marketing competencies to identify insights, translate to effective customer-facing assets, and provide content execution field direction. The individual will serve as a bridge to ensure connectivity with the CAPLYTA® Mood Field Sales and Medical teams as well as overall Neuroscience Portfolio partners to ensure effective execution. Additionally, this individual need to be able to have a big picture perspective externally to identify regional opportunities and internally to ensure collaboration but also be able to operate at a detailed level.This is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned. Qualifications:<ul><li>A minimum of a bachelor’s degree is required, MBA is preferred but not required</li><li>Psychiatry and/or mental health experience preferred</li><li>A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields and Healthcare professional marketing experience is required</li><li>Demonstrated experience in critical marketing competencies such as strategic thinking, insight generation, big picture orientation, attention to detail, and analytical skills.</li><li>Must be innovative, proactive, and have excellent business acumen. </li><li>Must be capable of managing and prioritizing multiple priorities.</li><li>Must demonstrate ability to work effectively in a matrix and unstructured environment. </li><li>Must be able to fully access needs of the brands across the portfolio in collaboration with brand leadership</li><li>Interpersonal flexibility to effectively interact with a broad range of personnel, advanced communication, presentation, and facilitation skills are required. </li><li>Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups</li></ul><ul><li>Ability to travel up to 30% throughout the United States, including overnight, weekend travel and time spent in the Titusville, NJ.</li></ul>Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via <a href="https://www.jnj.com/contact-us/careers" target="_blank">https://www.jnj.com/contact-us/careers</a> , internal employees contact AskGS to be directed to your accommodation resource.Required Skills: Preferred Skills:Brand Positioning Strategy, Collaborative Selling, Commercial Awareness, Content Marketing, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Developing Others, Digital Marketing Platforms, Execution Focus, Financial Analysis, Financial Competence, Inclusive Leadership, Industry Analysis, Innovation, Leadership, Operations Management, Performance Measurement, Sales Promotions, Succession Planning The anticipated base pay range for this position is :$122,000.00 - $212,750.00Additional Description for Pay Transparency:Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits

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